Local search engine traffic means when a user searches not only the keyword but with the geographical locations. Is it helpful to business? Answer is yes, especially to the small businesses. The truth is most people search locally when looking for goods and services. Targeting your website in a specific region will bring you more targeted customers who are ready to buy from you. Some even don't know they can increase the amount of local visitors by improving their website. From this, it can be easily assumed that to get local search traffic, you need to have both the general keywords and geographical locations on your site.
To build local traffic, these things should be considered:

1. 1. Use your location in page titles (On all the pages).
2. 2. Use phone numbers (Most of the users use phone numbers to find local shops, restaurants, service providers).
3. 3. Make sure to promote your site with local marketing companies or search engines i.e. google local, yahoo local.
4. 4. Provide address on all the pages.
5. 5. Cover a wider range of keywords related to product or service such as brand name, company name, government terms etc.
6. 6. Link to sites that too have geographical location mentioned.