SEO is considered as the brilliant future of online business. Successful implementation of best Search Engine Optimization practices can change the wealth of a company and deliver desired results.
The main goal of SEO consultation is to improve ranking on search engines Google, Yahoo and Bing. The role of SEO consultants is becoming important in current times because all leading social networking sites such as Facebook, Twitter and Google Plus are producing great results.
SEO Consultation is useful in gaining traffic to the website, in generating quality leads and in the improvement of conversion rate. It can help an online business to boost sales and improve return on investment (ROI). It allows a brand to get maximum introduction on multiple online and social media platforms, for the growth of client’s business.
An SEO consultant must have a detailed knowledge of the clients business and business objectives to succeed in an online marketing campaign. In order to attain a high rank on the pedestal of different web browsers, an expert should have a detailed knowledge of both the on page and off page SEO techniques. A knowledgeable Search Engine Optimization professional is well versed with the algorithm updates of search engines and the latest trends in the market and can optimize your website for enhanced visibility.
Expert SEO consultation is essential for climbing the ladder of search engines. Your website must be optimized with search engine algorithms in order to figure on the first page of Search Engine Results Page (SERP).
CHARACTERISTICS OF A GOOD QUALITY SEO CONSULTANT
An experienced SEO consultant should be willing to learn about the business of the clients.
He should be well versed in different fields of SEO and must possess knowledge of business goals, promotion strategies, demographics of the target group, creative considerations, media mix and flight dates, message, success metrics and methods of measurement.
Monitoring of the campaign and periodic reports should be maintained by him. Regular communication is the key to effective SEO consulting.
WEBSITE ON PAGE SEO ANALYSIS OPTIMIZES YOUR SITE FOR HIGH RANKING
Website On page SEO analysis optimizes each web page with content and relevant keywords for high search engine ranking. Internal backlinks and inclusion of home page keyword in the website’s domain will bring your site in the good books of search engines.
WEBSITE ON PAGE SEO ANALYSIS – GENERAL FACTORS
Include new content at regular intervals and update old content.
Use texts at different places (avoid the use of content or link in graphics).
Never use Flash or frames.
Outbound links to reputed and trustworthy domains. It is advisable the check the links at regular intervals.
Don’t stuff your content with keywords. Take the help of keyword density tool.
WEBSITE ON PAGE SEO ANALYSIS – ON PAGE FACTORS
Use the keyword of each web page as its URL.
Use the keyword in the title tag. Doing this will put the keyword in the title bar and search results.
Try to use the keyword in heading tags (H1 –H6).
The keyword should be used in the first sentence of the content.
Keyword density should be less than 3%.
Use an image with the keyword as alt text.
Place keywords in Meta tags
Use Keywords as anchor text for internal links.
Highlight instances of keywords. You can make it bold or bigger.
Include other keywords in the content even if you are not targeting them.
A WELL-STRUCTURED WEBSITE WILL ENJOY BETTER PAGE RANKINGS
In order to increase the number of online visitors to your website, your website must be optimized for search engine rankings. The first step for proper optimization of your website is HTML formatting. The HTML structure of your website holds keyword information and controls the look of your website. Meta tags allow you to use relevant keywords that assist search engines in the indexing of your site. Meta tags can be used effectively by the use of different keywords on each web page in the meta tags section. Make sure that the keywords are relevant to the page content.
Besides Meta tags, use of HTML in the contents of each web page can also lift your search engine rankings. It is advisable to use keywords as links to other pages of your website. Regularly check all your links to ensure that they are working properly. An error-free HTML page will rank higher, then a page with several broken links.
Organic search results are the best way to drive traffic to your website. Use of unique, informative and interesting content with the use of relevant keywords and proper use of meta tags and headlines tag will ensure a high search engine ranking.
LINK BUILDING AUDIT WILL ENSURE A HIGH POSITION ON GOOGLE SEARCH RESULTS
Link building plays a very important role in improving the visibility and rank of a website. SEO specialists create strong links for the optimization of web pages. Links are 2 types – incoming and outgoing. Search engines consider incoming links to analyze the popularity and rank of a website. Links from an authoritative website or highly trusted web pages can improve the credibility of a site.
SOCIAL MEDIA AUDIT ANALYZES VERTY IMPORTENT DATA ON SOCIAL MEDIA PLATFORMS
An important data source for a website is Google analytics. It can tell about the demographics of the visitors, the time of their visit to your website, their entrance, and exit points, the time they spent on each web page, the devices which they used to surf the site and the bounce rate of your website. Other tools to evaluate social media efforts are Facebook insights, YouTube insights, Twitter grader, website grader and Twitalyzer. One has to assimilate and aggregate data from all these tools in order to draw conclusions.
Responsibility of SEO and SMO in page rank and visibility
Both SEO and SMO are two sides of the same coin. While the former improves your rank on the list of leading search engines with on-page optimization techniques, the latter improves the visibility and image of your brand on social media platforms. You require the help of both these services to stay ahead in the digital race.
Any business which wants to expand will require the support of both these services for attracting more traffic to their site, for better leads. These services add more customers to your business, increase sales conversion rate and get better your ROI.